AWWA 2021 State of the Water Industry

by Jim Adams, General Manager - Texas
October 18, 2021

The water industry has witnessed and experienced many changes over the last few years. Big data and actionable analytics are becoming exceedingly common as cities implement more advanced water utility technologies that help them proactively address issues, such as NRW (Non-Revenue Water) and UFW (Unaccounted-For-Water). Customer portals are gaining traction--providing citizen insight and empowerment not imagined before. Artificial Intelligence (AI) and Machine Learning are also gaining momentum. These leaps in technological advances will transition smart utilities to address an issue before it becomes an emergency.

Regarding issues that we face today, the American Water Works Associations (AWWA) produces an annual report highlighting the Top-10 most significant concerns facing water utilities today. The problems range from emergency preparedness, long-term water availability, regulatory compliance, and the aging workforce--the water professionals that provide us with clean drinking water every day. While these Top-10 concerns fluctuate yearly, the top two challenges have remained constant since 2015: 1) Aging water and wastewater infrastructure and 2) Financing for capital improvements.

The future of advanced water technologies, which many have referred to for several years as Water 4.0, is exciting. New technologies in this sector will continue, but the actual impact will be determined by how a city interprets and responds to the real-time data that its smart data produce. Great technologies exist today, and so do proven project delivery mechanisms to help cities and towns enter the realm of Smart Water Utilities.

About the Author 


Photo of Jim Adams

Jim Adams

General Manager - Texas

2021 State of the Water Industry report 

AWWA publishes the yearly State of the Water Industry Report to help water utilities, service providers, regulators and researchers identify and prepare for challenges, opportunities and trends impacting the water community.

Access the State of the Water Industry report 

Similar Resources

Smart Water Meters: Smarter Water Management for Cities and Towns

Replacing mechanical water meters with automated, digital meters is vital for bringing communities into the 21st century and becoming Smart Cities, at least in terms of critical water management.


Renewing Water Infrastructure One City at a Time

The City of Jacksonville saved millions of gallons of water during the Texas storm surge as a direct result of their water infrastructure project.


The Future of Smart Water Meters

Local municipalities throughout the United States are in the process of replacing analog water meters with automated smart water meters.